Consultants – JGS Group

We are Solutions Architects


What does the virtual and live marketplace look like moving forward? How do you create successful platforms that deliver the value you promise, and deliver the revenue you need?  Establishing a new marketplace that creates value for buyers and sellers isn’t going to be done by digitizing broken models.  What are the right questions you need to ask to begin solving for the future? 

We are solutions architects that can rapidly ideate and create new assets and business models to replace lost revenue from physical events in the interim, and augment revenues from traditional assets in the long-term.  We can help you create and take new ideas to market through innovative thinking and embracing the new paradigm.  The opportunity is now, as we shape the business for the next decade.

Experience matters.  Our team has decades of it, working in one of the most dynamic cities in the world.  We have been battle-tested and have a successful track record to prove it.  We bring strategy, research, marketing, branding, and communications to life through live and virtual events, digital roadmap, and successful execution.  Our experience is hard-won.  Let us help lead you to the next chapter.

“Innovation is the ability to see change as an opportunity, not a threat.”

- Steve Jobs 



Marketing Plan

Communication & branding

Digital Strategy

Virtual & Hybrid Event Execution

Project Management


Key Consultants for The JGS Group

Julie Gilday-Shaffer



Julie Gilday-Shaffer is the creator and guiding force behind the JGS Group. She has spent over thirty years creating strategic marketing programs, producing live events, and executing multimedia services for national sales meetings, trade show events, product launches, and every other type of corporate/entertainment theatre for Fortune 1000 companies around the world.

Julie uses her extensive experience in new business development, media management and training, and delivering strategic, creative solutions that bring a brand to life as the foundation of her work with JGS. She is particularly proud of JGS’ work producing the final presidential debate in October 2016 and Blockchains LLC’s global launch in Prague during the fall of 2018. The non-profit community is an important part of the JGS Group culture.

Julie believes above all that the experience is what builds an organization’s brand. Her expertise in brand-building through marketing communications events allows her to direct The JGS Group’s ample resources in the most effective way possible, creating indelible impressions in the minds of users, customers, and viewers.

Cathy Tull

President, Cartier Global Strategies


Cathy Tull is the President of Cartier Global Strategies, an international marketing strategy firm affiliated with global firms in the US, Canada, and Europe.  The former Chief Marketing Officer for the Las Vegas Convention and Visitors Authority (LVCVA), Cathy has extensive experience in brand building, audience engagement, crisis communication, and marketing strategy.

In her role with the LVCVA, the destination marketing organization for Las Vegas and Southern Nevada, Ms. Tull oversaw all of the organization’s marketing, advertising and sales efforts with a budget of over $140 million.  She joined the LVCVA in 2005 with extensive business experience in travel and tourism, health care administration, and journalism. 

Ms. Tull holds a bachelor’s degree in communications from St. Bonaventure University in New York and an associate degree in journalism from the State University of New York at Morrisville.  She has been named as one of the Skift 50, Top 50 Travel Marketers, and led Las Vegas to being named Brand Steward:  Top Eight Cult Brands in North America.  In 2017, Ms. Tull was recognized as an Outstanding Woman in Travel Industry Leadership in the first-ever Women in Travel and Tourism International (WITTI) Awards and Executive of the Year at the 21st Silver State Women Awards.  She has served on the Board of Destinations International, the US Travel Association, and the Mob Museum.

Mary Ann Mele



It takes quite a few years of failing forward to reach the point where experience is truly worth something.  Mary Ann brings to every client more than 35 years of learning that success is just on the other side of struggle. 

As one of the founding partners of the award-winning marketing and communications agency R&R Partners, Mary Ann served as President, COO and Chief Brand Officer of the agency most known for its legendary “What Happens Here, Stays Here” campaign for Las Vegas tourism.

She brought fresh thinking to travel brands like Las Vegas, Allegiant Air, MGM Resorts International, CSAA, Hyatt’s Destination Collection, and Groupo Posadas, Mexico’s largest resort group. As well as brands across healthcare, tech, transit and hospitality.

Vince Shaffer

Director of Business Development


As Director of Business Development for the JGS Group, Vince calls upon more than thirty years of experience as a strategic marketing executive. He has managed sales and marketing efforts for a wide variety of organizations, from mid-sized telecommunications technology and real estate businesses to Fortune 500 companies.

Vince’s blended exposure to different industries has given him a valuable skill set in strategic planning. His conceptual and visionary imagination, combined with precise, carefully considered and definitive action gives him the ability to achieve results for his clients.

Vince is leading the team in the area of Safety Resources and the Jogan Thermal Checkpoint launch.  His background in integrating operational concerns with new technology solutions allows him to introduce this timely solution to the marketplace.

Valarie K. Segarra


Valarie Segarra, Executive Director of Strategic Initiatives and Events brings decades of experience in marketing strategy, event planning and program management. During her seventeen years of service with the Las Vegas Convention and Visitors Authority (LVCVA), Valarie was responsible for managing relationships with community leaders, resort stakeholders and heads of industry in an effort to carry out their shared goals to achieve implementation of key strategic initiatives, objectives, and policy. She led strategic planning and development of LVCVA goals to address advocacy issues that may impact growth in the travel and tourism industry. Valarie has served as a liaison to Brand USA, US Travel Association and Destinations International and has sat on the Board of Directors for Tourism Cares.

Valarie’s extensive experience in planning and executing major events and activities has benefitted the destination of Las Vegas. Most recently, she has spent the past two years leading the efforts for the planning of the destination’s first major event with the NFL, the 2020 NFL Draft which unfortunately was canceled due to the Covid-19 pandemic. Valarie led the successful execution of large-scale events including the 2016 Final Presidential Debate, 2014 Destinations International Annual Convention, 2013 World Routes Airline Development Congress and the 2012 World Travel and Tourism Council Global Summit, amongst others.

Valarie holds a BA in Communications from California State University, Fullerton. She received her CMP certification in 2007 and is a member of the Las Vegas Hospitality Association.

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