Britney Spears Residency Announcement
Client: Caesars Entertainment
Britney Spears Residency Announcement.
So you’ve got about 1300 people and you want to do a gigantic card trick to introduce one of the world’s greatest pop star’s new residency at Planet Hollywood Hotel and Casino in Las Vegas. Question is: Where do you hold such an event?
Well, out in the middle of the desert, of course…in the middle of the night. Oh, and make sure you have all the equipment and personnel needed to broadcast the whole thing live on national TV.
The JGS Group commanded 31 buses into the night for a grand press event starring the legendary Britney Spears.She arrived by helicopter (of course) during the national broadcast of “Good Morning America” where Sam Champion met her on the red carpet for an exclusive interview.