Las Vegas Centennial Commission and the LVCVA
Client : Las Vegas Centennial Commission and the LVCVA
When two icons meet for an event on the world stage, seamless execution must share the spotlight with spotless diplomacy of the highest caliber to ensure success for all.
Such was the case when the Las Vegas Centennial requested that legendary artist LeRoy Neiman be commissioned to create a work of art that beautifully illustrated the storied history as well as the sparkling future of the city on the occasion of its 100th birthday.
The JGS Group was chosen to handle the delicate negotiations as well as diplomatically guide the world- renown artist in creating a piece that satisfied the marketing requirements of the Las Vegas Convention and Visitors Authority. In addition, the company was also charged with arranging for Mr. Neiman’s transportation to Las Vegas and to make sure that each element of the subsequent press events surrounding the reveal of the work adheres to the contract’s strict requirements.
The JGS Group flawlessly executed each element of the agreement, from the number of lithographs that could be created from the work to providing the greatest value to the LVCVA for the commission.
The first well-attended press event was staged on the Las Vegas Strip on the impressive stage of the Fashion Show Mall. Las Vegas Mayor Oscar Goodman, along with the prerequisite showgirl on either arm, hosted the event and the dramatic reveal of the Neiman painting celebrating Las Vegas’ Centennial. The stage was alive with color from other original Neiman paintings secured for the event from the Centaur Galleries, the exclusive representative of Neiman’s work in Las Vegas.
After Mayor Goodman’s opening remarks, Mr. Neiman was surprised and delighted by a video tribute to his life and work that was created and produced by The JGS Group. Another press event was held at the historic Ice House in the Arts District, where signed lithographs of the work were available to the public.
While management of the 80-year-old artist’s talents and movement while in Las Vegas were a high priority for The JGS Group, the company also exceeded the expectations of the LVCVA by presenting two very successful events, proving that once again The JGS Group’s strength lies in pairing the right content to the brand to keep the message clear and on target.
Another press event was held at the historic Ice House in the Arts District, where signed lithographs of the work were available to the public.