International Pow Wow
Client : International Pow Wow
LAS VEGAS VISITORS AND CONVENTION AUTHORITY INTERNATIONAL POW WOW 2013
We've known it all along. Las Vegas has become an internationally recognized center of culture, exploding with music, dance, art, cuisine, architecture, fashion and so much more. However, explaining that to an “outsider” usually proves difficult. Well, not for us.
At The JGS Group we've got neon in our blood. This is our town, our greatest love, and for International Pow Wow 2013, the travel industry’s premiere international marketplace and the largest generator of travel to the U.S., we pulled out all the stops to make sure our message was loud and clear.
The JGS Group began by gathering 37 of the city’s finest restaurants and set their chefs up in booths with mini-kitchens throughout Symphony Park, the elegant gardens that surround Las Vegas’ greatest new achievement, The Smith Center for the Performing Arts. Each booth featured the very finest cuisine available anywhere in the world, namely the eateries of Las Vegas.
Additionally, 17 “attraction booths” were also created, representing the unique shows and attractions that make up the Vegas experience.
Throughout Symphony Park performers “roamed” to provide colorful backdrops to the festivities. Singers from the Venetian in period costumes mixed with highly stylized performers from various Cirque shows about town. A Red Carpet Dress Diva greeted visitors as they made their way past sexy Chippendale’s dancers in their iconic shirt collar and bow ties.
Once inside the theatre guests were treated to a line-up of the greatest talent in the world (all currently performing in Las Vegas) in a stunning production show utilizing modern technology mixed with a heavy dose of good old-fashioned showmanship.
In a Eureka-moment pairing, cool and sultry singer Matt Goss joined with the Las Vegas Philharmonic String Players, the St. James Gospel Choir and the world famous showgirls of “Jubilee!” in a brilliant opening number, “Lovely Las Vegas”.
A tribute to the many Broadway shows that eagerly make their way to Las Vegas, performers treated the audience to numbers from such stage hits as “Million Dollar Quartet”, “Rock of Ages” and one of Vegas’ greatest shows, “Jersey Boys”.
One of the town’s favorite performers, Frankie Moreno, teamed with Nevada Ballet Theatre in the performance of an original composition.
And as guests departed, they were greeted outside by the UNLV Marching Band joyfully playing “Viva Las Vegas!”
An extraordinary show for an extraordinary town, one that our guests would not soon forget.